Research
Understanding the
psycho:logic of our mind.
psycho:logic of our mind.
The basis of our qualitative insight work is the most modern psychology (morphology). Because it is the most cutting edge full psychology theory it provides a better understanding of the modern customer/ employee/person. It was developed by researching the every day lives of people and therefore is very well suited to understanding our daily decisions in consumption, purchase and work.
Using this approach we can quite literally understand the logic of the mind and convey it to you and your colleagues and partners in a ‘logical’ and intuitive manner.
While widely used in Europe, South East Asia and Australia we are the only company offering this approach.
Using this approach we can quite literally understand the logic of the mind and convey it to you and your colleagues and partners in a ‘logical’ and intuitive manner.
While widely used in Europe, South East Asia and Australia we are the only company offering this approach.
Researching with application opportunities in mind.
Because we constantly intersect between insight and application, our approach to insight is fundamentally different. We research with possibilities in mind. We can see and immediately explore opportunities that arise during the research.
The wonderfully "weird" world of credit cards.
Insights into the psycho:logic of credit cards.
Understanding why 'the grey one is just not me when I go shopping' to freezing the card in an ice block to prevent usage.
If you want to know more about how you can better design, position and advertise credit cards, please contact Stefan Grafe.
Understanding why 'the grey one is just not me when I go shopping' to freezing the card in an ice block to prevent usage.
If you want to know more about how you can better design, position and advertise credit cards, please contact Stefan Grafe.